Assignment 04 - Poster Design

Theme: Save, Prevent, Kill

Intended Audience: General Audience

Analysis of Prototype: 

The idea was conceived from a personal experience, having seen domestic pets being abandon. Between the 2 sketches, design 1 was chosen due to its concise layout and hard-hitting visuals. The layout balances visual and text to create a compelling message for audiences. In the main visual, 2 images of dogs were used, a toy dog on the left and a real dog on the right. Accompanying them were price tags attached to their bodies. These elements seek to show a contrast in price and commitment between the toy and real dog in hope to educate and warn potential pet owners.