Assignment 05 - Postcard Design

Theme: Colorful Asia

Intended Audience: General Audience

Analysis of Prototype: 

From the 4 conceptualized ideas, design 4 was chosen due to the simplicity and uniqueness of the elements present in the postcard. The design utilizes the natural landscapes of Asia such as the Sakura tree, Mount Fuji and Pandas. The elements bring out the traditional essence of Asia and works in harmony with the bright and cheerful colors, which aims to portray youthfulness. Ultimately, I chose the orange/yellow design as I felt its bright colors in contrast with the shadows brought out the essence the communication: To Reminiscence the brightness of Asia.

The back of the postcard shows a different side with the details of the Sakura Tree, Fuji Mountain, and Panda removed. This effect is meant to subtly tell the viewer on what he/she is missing when seeing the postcard.